Safe Sex – Subway Style

As most of you already know, New York City has a Safe Sex campaign engaging the distribution of free condoms. Apparently, free condoms doesn’t cut the deal for New Yorkers and the city has expanded the project by branding the condoms. The new rubbers, are enclosed in a Subway style package reading “NYC Condom” with the letters displayed in colored subway-line circles and are made by Lifestyle. As I found out, the new condoms will replace the 18 million free condoms distributed annually through nightclubs, clinics and community centers. This makes New York the first city on earth branding its condoms. If this campaign proves to be successful I’ll be interested to see how Bacon, IN or French Lick, IN will brand theirs (yeah, these are real towns in the state of Indiana).

It seems like the stylish rubber campaign will prove successful. I am a person who rarely or never uses condoms. On my way to work this morning I grabbed a whole bunch of them and to be honest I will use them. I know they are the same as the non-branded once, but being a New Yorker I love anything that has to do with my city, and now I could even put NYC in my sex life

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