Viral Vid Scares Teens into Safe Sex?

A viral video out of the UK that shows teens rushing toward a screaming melee on a high school sports field turns out not to be what you may think. The group of teens has gathered in a circle not to view a game injury or even watch a fight, but to see a pregnant teen giving birth.

The video crosses the line into Really Explicit when we see a tiny head pop out from between the screaming girl’s legs. The video, shot with an iPhone camera, promotes a docu-drama series, launching June 1, on the Web site HeyBabe.co.uk. HeyBabe (Be Aware Be Educated) is a site run by NHS (National Health Services) Leicester to provide support and information to sexually active teens in Leicester, England.

The video closes with the words: “Not what you expected? Being a teenage parent might not be either.”

YouTube banned the video a mere 24 hours after NHS Leicester posted it, saying it was a violation of their terms of service, which prohibits the show of gratuitous violence.

Oddly, Youtube then allowed the same video, branded with information about the docu-drama series it promotes tacked onto the end, to remain on their site. The video also still airs at HeyBabe.com.

Representatives from NHS Leicester Trust said they filmed the video because previous marketing tactics of pamphlets and posters weren’t getting the attention of teens and teen pregnancy is running rampant in Leicester, with one out of every 20 girls, ages 15 to 17, pregnant.

So what’s the problem with the viral video?

I have a number of problems with the video. If you’re going to shock teens into paying attention – and I’m all for that – don’t do it with misinformation and melodrama. Viewing the bloody scene may scare teens out of the thought of giving birth; in fact, I wouldn’t be surprised if it terrifies nearly any woman of childbearing age who may happen upon the video. I’m definitely glad it came out after I gave birth! Considering the video’s been viewed more than 72,000 times (and counting), and has attracted the attention and ire of the mom blogger community, I wonder how many women have already made panicked calls to their moms, friends, sisters or ob/gyns?

But childbirth doesn’t have to be like that at all – not for a young teen or for anyone. Rather than scaring a teen out of having sex, it’s more likely to scare a teenage mother-to-be straight into a scheduled c-section. And that’s not really a desirable option – not for the pocketbook of the health care system, the mother’s well-being, or the infant, for that matter.

Teenagers are impulsive, “instant gratification” types and while the video may temporarily scare them out of ever wanting to have children, I don’t think it will scare them out of having sex. It might not even scare them enough that they will remember to use protection.

However, it’s important to remember the video is only one part of a larger campaign. And NHS Leicester admitted the video was designed to get teens’ attention. In that regard, it has succeeded.

It will be interesting to follow the rest of the marketing campaign and view the docu-drama when it launches. It will be even more interesting to compare teen pregnancy rates after the docu-drama has made the rounds.

I commend NHS Leicester for trying to tackle a very difficult problem. As a natural childbirth advocate, I just wish they had been a bit more responsible in doing so.

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